Job Description

Auto req ID: 42978  
Title: Content & Social Coordinator  
Job Function: Marketing  
Location: MUSEUM  
Company: Harley-Davidson Motor Company  
Full or Part-Time: Full Time  
Shift: SHIFT1  

A walk through the Harley-Davidson Museum is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee, WI’s top tourist destinations for visitors from around the globe. Join the H-D Museum as a Content & Social Coordinator and help create an experience that will stay with visitors for a lifetime.

Job Summary

We are seeking a creative, detail-oriented, and organized Content & Social Coordinator to join our team. The Content & Social Coordinator will play a critical role in overseeing and executing content strategies across multiple platforms, ensuring brand consistency, and enhancing audience engagement. This role combines social media management, copywriting, and administrative support for media relations, making it perfect for someone who thrives in a fast-paced, collaborative environment.

Job Responsibilities

• Oversee social media management for the H-D Museum social channels (@hdmuseum) and collaborate closely with other platforms, H-D Milwaukee Experiences channels: @davidsonparkmke, @motorbarrestaurant, and @1903events.
• Sole responsibility overseeing social media calendars, content creative, scheduling/publishing of content on H-D Museum social handles, while providing guidance and oversight of external partners handling social media on our other MKE Experience social channels.
• Monitor and respond to social comments, messages, and interactions to foster community engagement.
• Design and execute email campaigns, including newsletters, promotional campaigns, and event announcements. Write compelling and engaging copy for email content and monitor email performance metrics, working with the HDMC digital team on creation and deployment of emails pertaining to H-D Museum & MKE Experiences.
• Write and publish engaging content articles on our website and regularly update event and program information online to ensure timely and accurate promotion of upcoming activities and initiatives.
• Ongoing copywriting and proofreading support across all content channels, including website content, email campaigns, and other marketing materials; ensures content aligns with brand voice, messaging, and objectives.
• Collaborate with internal teams to identify new content & storytelling opportunities.
• Assist with coordination needed to host journalists, media, and influencers, including helping with media logistics, itineraries, and communications.
• Coordinate updates and creative content for campus signage to ensure alignment with current promotions, events, and brand messaging across H-D Museum and MKE Experiences.
• Administrative support compiling and generating reports on key department metrics, including but not limited to social media analytics and earned media performance. Use insights to guide future content creation.

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

• Bachelor’s degree in communications, marketing, or related discipline preferred

Experience Requirements

Required

• Typically requires a minimum of 3 years of related experience
• Strong writing, editing, and storytelling skills with attention to detail.
• Demonstrate creativity and eye for aesthetics, with the ability to select engaging photos, write compelling copy, and produce social media videos/reels as needed
• Ability to plan and organize content calendars, ensuring consistent and timely content production.
• Familiarity with content marketing principles, experience working within a CMS (content marketing system), and working with email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp, HubSpot, Campaign Monitor) and social media tools (i.e., Hootsuite, Sprout Social, Khoros, Meta Dashboard)
• Experience using media monitoring and public relations platforms (e.g., Cision, Muckrack) to support media relations and reporting.
• Strong organizational and project management skills, with the ability to handle multiple projects simultaneously.
• A collaborative mindset and excellent interpersonal communication skills.

Preferred

• Experience with media relations or influencer marketing is a plus.
• Knowledge of SEO, social media strategy, and digital content best practices.

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson here .

Applicants must be currently authorized to work in the United States.

Direct Reports: No
Travel Required: 0 - 10%
Pay Range: $63,000 - $94,600  
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is eligible for domestic relocation assistance (within posted country)

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